There is a new rule moving through the marketing industry at the moment and I want to let you in on what it is so you can start making some big bucks online.

Are you keen to know what it is??

Most marketers ignore hyper-responsive buyers. Insanity, I know!

The thing is, if you start to pay attention to your 'HRB's' it means you can make a LOT more money with less effort; all you need to know is how to sell to them, cut through the competition and make them love you?

Sounds pretty simple huh! (Trust me it is!)

Here's an equation you may be familiar with:

THE 80/20 RULE: 80% of profits come from 20% of customers.

So what we want to focus on is this top 20% of lucrative clients... right.. with me....

THE 80/20 RULE SQUARED: Apply the 80/20 rule your TOP 20% of customers. (without getting caught up in the maths) this works out to be about 5% of your customers.

So staying with me?

20% of your clients bring in 80% of your profit - And 5% of these top 20 are bringing in 80% of THAT profit!

Now here's the reason for all the numbers...

If you'll just entertain the idea that a small percent of special visitors drive a large percent of profits then these 5 Tested and Proven Hyper Responsive Marketing Principles that I have included for you below can make a dramatic and immediate difference in your business:

#1 It's All About The Hyper Responsive Customer

It's crazy. Most marketers lump their best customers in with all the rest. MISTAKE!

All their advertising, products, price points, market research, customer service, follow up systems, and sales are targeted at one "big glob" of people...as if no customer was any more important than any other. The error here is that while as humans we are innately herd animals...we don't want it brought to our attention - especially if we're a big spender!!

So forget trying to be politically correct and loving all your children equally...

You've got to start playing favourites!!

Make your top spenders and most responsive clients feel like royalty! If you miss this step then, you're giving WAY TOO LITTLE ATTENTION to the people who put the most food on your table.

Now, I know some people worry If you focus on a small group of customers you'll cut your volume and profits.

But it's actually just the opposite when you're talking about HYPER-RESPONSIVE customers. Because they're the ones who really know what makes the WHOLE market tick.

Sell to them and watch the rest tag along.

Hyper-Responsives mean EVERYTHING to your business. Find out who they are, how to reach them, and exactly what they want. Then just give it to them.

#2 "Hyper-Responsives" Buy 'Real Points Of Difference'

Hyper-responsive customers are smart. The move through the buying spectrum slowly, they do their research and make sure they are getting the most value for their money.

After-all, they want to know they are getting the best fitting Solution to THEIR problem so they will search long and hard to educate themselves about what's available.

What they're looking for more than anything is a deep relationship with a vendor who can provide DISTINCT ADVANTAGES they can't find elsewhere.

Find out what needs your competitors aren't addressing and hammer home your ability to do so. Do it right and you'll be the only one in your market to offer these real points of difference!

#3 Hyper-Responsives Have Huge B.S. Detectors

So you've probably heard me bandy around the term, "people buy on emotion and justify their purchase with logic".

Here's what you may not have heard...The emotional buttons you push have to make sense given what you're selling!!

Seems simple, but if you don't speak directly to the emotional attachment surrounding the customers specific problem you'll UN-SELL the customer. Be Warned - Bad Advertising Can Reduce Sales!

It's true.

So avoid hype in your marketing and like real emotions with the product or service feature and you will have buyers.

If you buy into Hype, you're buying into bullshit, and Hyper-Responsive customers have HUUGE B.S detectors - so as you can see it's important you get this one right!

#4 Use Hyper-Responsive Buying Language:

People like people who are like them, right? So you probably know how important it is to use the customer's language, not your own. Speak like them, use their colloquialisms, twangs, slangs you name it. This is one of the MOST powerful things you can do, but hardly anyone does it.

That being said, there is a way to use their language that will really get them HOT and HEAVY?

I'm talking about their HYPER-RESPONSIVE BUYING LANGUAGE - the language people use when they're in heat and ready to buy, NOT when they're 'kinda sorta thinking about it'. And only the most responsive people in your market can give you the hottest buying language. Capture hyper-responsive buying language and use it in ALL your marketing and advertising efforts.

#5 Always Estimate Advertising Risk Always estimate your cost per visitor, per lead, and per sale BEFORE you invest a fortune in product development and marketing. There's just no excuse for risking a fortune in any venture today, especially online.

Find someone like The Business Bootique who can show you how to use simple surveys, and free/low cost Internet tools to minimize your advertising risk.

Put It All Together And What Do You Get.

The Golden Rule

'Always Sell Your Distinct Advantages to the most reactive, Hyper-Responsive Customers and use their Buying Language and Emotional Values to do it!'