The majority of real estate agents, even female agents, never tell you the number one of all tips for selling your home, is 'Think like a woman'
Why? Because over 90% of all home buyers are women. They are nearly always the final decision maker even if buying as a family or couple.
So isn't it prudent to focus your efforts on what the ladies like to see in a house. Stick a shed in the back yard or a place to park his boat and the male will go along with anything! Even if he thinks he is making the decision 9 times out of 10 he is not...
7 proven tips for selling your home to the ladies:
1. Lodge unique, eye catching advertisements - don't forget it should appeal to females
2. A specifically worded advert in your local newspaper will attract interest quicker than most other methods
3. Ensure your advertisement is unique; avoid being the same as the standard realtor adverts. It's the words that count not the pictures at this stage. Try to 'stand out' from the crowd
4. You can easily learn how to write eye catching advertisement, (see link below). It's easier than you think.
5. Maximise your exposure by placing ads on the internet' you will find many online real estate websites which offer free placements. You don't need your own web page to get noticed
6. Place photos onto the website. Be selective, pictures of the bedroom, kitchen, lounge, bathroom and an exterior shot are what female buyers look for.
7. Mood setting and inviting photos get a better response. Flowers &/or a colourful bowl of fruit will really lift the appeal of your home for very little investment
Once you have prospect buyers interested, they will wish to view the house.
Here are some more tips for selling your home successfully.
Appeal to all their senses, not just one. Most ladies buy using all their senses, so ensure your house:
- smells nice - brew coffee or bake bread just before they arrive
- looks tidy - remove all personal & pet items
- has flowers in the lounge & kitchen areas they bring a room to life
- has soft music playing in the background (if noisy outside close windows)
- feels warm and cosy or cool and relaxing depending on the season
Remember: the number one of tips for selling your home is: - The majority of the decision makers are female so if you want to sell your property you must appeal to the ladies.