To keep your business up to date in today's marketplace you need to know how to use the latest social media's viral strategies and marketing techniques, including Facebook with its powerful features and tools.

Here are 7 reasons to use Facebook for marketing:

1)The amount of visitors they receive on a daily basis is incredible. They currently have an Alexa traffic ranking of 2. Google it's the only site ahead of them that has more traffic.

2)You could get access to over 400 million active users and promote your product and service.

3)Over 20 million people become fans every single day. You have an opportunity to create your niche in your desired area by advertising your business in such an enormous crowd, and your Facebook Fan Page has a large potential to attract, engage and retain targeted market through its easy-to-use and appealing functions and futures.

4)Using Facebook for marketing is totally FREE.

5)You can link your Twitter account to your Facebook profile. When you update whatever you're doing on Twitter... it also updates on Facebook. You can create this connection between Facebook and Twitter in two ways: You can link your Twitter account to your Facebook Fan Page, or you can link your Facebook page to your Twitter account. In the first option the message goes from Twitter to Facebook and in the second option it goes from Facebook to Twitter.

6)Establish yourself as an authority in your niche. Experts are the go-to people within their field. They are the ones you turn to for information you can trust. And, when you're ready to purchase a product or service, you want to trust your hard-earned money to someone with the knowledge to deliver exactly what you need. That's why you want to be an expert... and your Facebook Fan Page will establish that for you.

7)You can syndicate Your Blog on your Profile Page using RSS. This makes your blog post show up on your profile page. It will also help to build up backlinks for your blog. The bonus with this kind of setup is people will take you much more seriously if they see that you have a site dealing with your common interest. Most people don't know the first thing about setting up a site, and have a lot of respect for people that have one.

As a platform Facebook is ideal for easy viral marketing. That's why it's extremely valuable to marketers and small businesses to leverage on it and market their products and services.