Wordpress is the be-all and end-all of blogging platforms for two very simple reasons. It's the best and it's free. It's simple to install and easy to administrate. There are so many free Wordpress themes and plug-ins that creating a first-class and professional Wordpress blog is remarkably fast, simple, and cheap. With Fantastico and other one-click installation systems, a Wordpress blog may be built in a matter of moments. It's also a remarkably stable blogging platform.

So popular is the Wordpress blog platform that several million installations have been carried out to date. Bugs are reported and addressed by Wordpress daily. It has been an ongoing perfection process and a work in progress for many years. The fine details of which type of Wordpress blog theme is best for search engine optimization have been determined. If there is a change in Wordpress-related search engine optimization, Wordpress blogging webmasters report it quickly.

Wordpress plug-ins are constantly in development. Developers are always seeking new ways to maximize the value of the platform in terms of everything from SEO to refreshing content display. The better the plug-ins that are developed, the more successful the Wordpress blog is. The more successful the Wordpress blog becomes, the more plug-ins and themes emerge. The technology begets its own evolution. Wordpress has created the perfect storm for optimum blogging platform development.

One of the terrific recent changes in the Wordpress platform has been the implementation of a search feature that allows the admin to search for blogging themes by colour, concept, structure, and features. A similar function has been added that allows for searching Wordpress blogging plug-ins for specific functions.

Along with blogging plug-ins, the Wordpress platform has fostered an array of widgets that allow for a greater and more accurate control of display in Wordpress themes. It minimizes the need to hand-edit the theme's code. It also allows for fast and dependable updating.

The one major pain with previous versions of Wordpress, updating, has now been eradicated. In the most recent versions of Wordpress, updating to new versions, as well as updating themes and plug-ins, is as simple as clicking through the links from the admin page.

The only current problem with quick-click installations of Wordpress is the preloaded exploits found by hackers. New developers, however, are rapidly addressing that problem and an answer will no doubt soon be found.

A Wordpress blog has the best tools for success in a competitive field.