Article Marketing Strategies: How To Encourage Customers To Subscribe To Your Email List

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Article Marketing Strategies: How To Encourage Customers To Subscribe To Your Email List
Words: 639 | Date: Sat, 18 Sep 2010

Here is a question I got just the other day: "I'm very new to article marketing, and I understand that it can help me bring people to our website and sign up for our newsletter. I have heard that the best way to do this is to offer a gift in the resource box, however, what if I simply don't have any kind of free gift to provide?"

Excellent question.

You are right, article marketing is a superb way to encourage people to sign up to your email list. When somebody gets on your list, it is like that potential customer has said to you: "Here is my contact information - come on over and talk with me about your subject on a regular basis."

What business manager would consider passing up an invitation that good? Even as a newcomer you will have learned that article marketing is not just about what can be achieved through resource box clicks and website traffic - your ultimate goal should be to increase the size of your mailing list.

A popular article marketing strategy is to offer a free gift in the resource box, this could be an audio, a video, a coupon or an e-book that contains special information. Then in order to receive the gift, the reader would provide their name and email address (the free gift is delivered via email), and so they would be subscribing to your email list.

But what if you don't have something free to offer? What could you provide to encourage a viewer to visit your website and sign up on your mailing list?

1 - Think of a free give away. What about this idea: You are creating articles for article marketing anyway - once you have been producing and submitting articles for a while, you will probably have got together enough content to make an e-book. You could have a degree of editing and tweaking to carry out to put your articles into the form of a book, but for the most part you have already done the main part of the work - you are just putting the book together.

2 - Perhaps you dont want to take the time to put together a free give away? Here's some other effective resource box ideas:

A top quality newsletter: You probably already make a newsletter, so why not make that your give away? The newsletter has to offer value in order to warrant people giving you their email addresses for it.

First Class service: Each and every one of your articles has got to be produced with your target readers in mind, and if you offer a service that makes the readers' lives easier, then generally that service alone is a reason to click the link in your resource box.

Always keep in mind, it is easier to get people to click the link in your resource box than to subscribe to your email list.

A top-notch blog with fresh and interesting information: If your readers generally find your articles useful, then they will be pleased to discover that you offer a steady stream of relevant content on your blog.

At the point when you think about providing a free gift in your resource box, you might be intimidated, as you are worried it will prove to be very expensive.

I am sure you can see from the suggestions above, a give away or other resource box incentives are extremely cost effective for you to make. Really the only expensive part is your time, however, you really only need to put the gift together once, and you can give it out as often as you would like to.
Steve Shaw is an article marketing expert and founder of the popular SubmitYOURArticle.com service, used by thousands of business owners to drive more traffic, leads and sales to their websites through the power of submitting articles. For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report

Article Source: Article Directory | Author Steve Shaw | Cheap WebHosting

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