Bloggers often wonder how long a blog posting should be. Oddly most bloggers err on the side of posting overly long posts rather than posts that they may think are too short. The reality is you are better off with frequent shorter posts rather than longer posts less frequently.

Keep it Short and Simple

Blog postings should be relatively short (typically under 400 words). Topics that require longer postings can be and should be split over several postings rather than being in one longer blog post.

Many bloggers find that postings under 200 words are the most effective. Most online users skim content. Blog postings or web pages with too much content can overwhelm the reader and cause them to become uncomfortable or lose interest in your blog.

As a general rule you should keep your sentences short. Try to have one thought per sentence. Also try to keep your paragraphs to four sentences or less. Long paragraphs can turn off readers. You want to keep your readers on your blog as long as possible.

Make sure you write succinctly. The ability to quickly convey a point will keep your readers happy and on your blog.

How Many Posts Per Day

If you are adding short blog posts of under 150 words you will probably want to add at least 2 or 3 per day. If your blog postings are 300 or 400 words in length you can add just one or two per day.

When it comes to the frequency of postings, the more often you post the better. Again, you do not want to add posts for the sake of adding posts. Each post on your blog should meet the criteria you established for your blog. Make sure it adds value for your blog before you publish it.

If your blog postings are primarily videos or images with very little text you will want to make sure you have several postings per day. You may appear lazy to your readers if you only put one or two very short postings on your blog each day.

Not all the posts need to be from you. You can invite contributors to post on your blog. Having others write for your blog is a good way to alleviate some of the stress associated with maintaining a blog.

Keep these things in mind when you are considering the length and frequency of your blog postings. Remember, Quality is King!