If you want to make your business website more successful, you need to think about how you remove all the "little things", those red-flags that frustrate customers and make it hard for them to navigate your site and do business with you.

Making things difficult to select quickly and easily is a sure fire way to drive your customers round the bend.

Increasing the size of your clickable target links is a really simple and effective way to make it easier. A bigger link target will be welcomed by all your customers, but even more so by website visitors with motor disabilities who often have difficulty aiming at tiny link targets, like the numbers 1..2..3.. you get as pagination links at the bottom on a list of search results.

These straight-forward methods make it easy to make your target links bigger:

1. Make your product images clickable.

Images, especially of products on online shopping sites, are often placed beside the descriptive text link, usually the product name.

Include these images in the same text link next to it and your clickable area becomes bigger and easier to use.

2. Use Javascript to increase the trigger area of the target

To extend the clickable area for smaller images or words on your website, use Javascript. This will allow you to increase the clickable area of a link so that the adjoining text/images become clickable. This is applicable in cases where the link has a short description of its destination page underneath so that both the link text and description become clickable.

3. The full width of the column should be made clickable.

When your links are in a vertical list, increase the clickable area by including the full width of the column, even for links with short text. Take a moment to think about a list of menu links arranged vertically on the left-hand side in a column. Increase the clickable area of each link by including the full width span. This can be done by converting each of the links into block level elements in the CSS.

Summary

There are three quick and easy ways to make it easier for your customers to click on your hyperlinks within your website, whether those links are image based or text based.

If visitors don't spot or can't click on your links you're making it very difficult or even impossible for them to access important content on your website - information that could easily be a crucial piece of content that helps them make a buying decision - so it's important to take the time and effort to make sure your website is as easy to use as you can possible make it. Customers will love you for that!