Of what importance is the Quality Score? For many, it verifies whether their PPC campaign is worth their money. It is the major factor that determines how much you owe to secure a firm position in search engine results page. So if you have a good Quality score, your marketing dollar will be times a lot more. Because of this, you should watch out on this factor more often. It will let you know how good your campaigns are doing.

If you have a low Quality Score, it means that more needs to be done in terms of organising keywords, modifying the text ad, and improving the landing page. It can also entail ridding your campaign of keywords that are too specific because you're missing out on convertible traffic from a wider range of audience. Below are some helpful hints that will let you know how to find your Quality Score in Google Adwords:

There are three options available in Google Adwords. The interface is very user-friendly so locating the Quality Score is very easy. The options include:

1. Using Customise Columns

This option lets you know whether the Quality Score is "Great", "Ok", or "Poor". The first step is to sign in to the AdWords account before selecting the campaign. Look into the ad group and opt for the Keywords tab. On the top of the ad group table, select Customise Columns. The drop-down menu will be displayed; you should choose Show Quality Score. Click on Done when you have defined this metric.

1. Choosing Status Command

Actual numerical figures are provided to let you know what the quality score is. After you sign in to your AdWords account, select the campaign and ad group you want. Repeat the same process outlined in the first option. But instead of clicking Customise Columns, you should select the icon found in the Status Column. It will show the Keyword Analysis; look at the second section. That is where the Quality Score is located.

1. Creating a Keyword Performance Report

Select the Reporting at the top once you sign in to Google Adwords. Click on Reports and choose Create New Reports. You will see a report type segment there, go to "Placement/Keyword Performance" and use the Advanced Setting. Choose Add or Remove Columns before putting a check on the Keyword Quality Score Detail box.

In the Templates, Scheduling and Email section, you should select Create Report. The list of Quality Scores for the keywords that you selected will be known.