Gap has scrapped its new logo design following an online outcry on social networking sites.

The high street clothes retailer decided to make a U-turn on its new branding, which displayed the word "Gap" on a white background with a small blue square sitting over the letter 'p', after a flood of negative comments from consumers.

Fans of the retailer proceeded to post thousands of pessimistic remarks after the new logo was launched and a Twitter account was set up in protest to the change that amassed nearly 5,000 followers.

Marka Hansen, president of the Gap brand in North America, told the firm's Facebook page: "We've been listening to and watching all of the comments this past week.

"We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we've made the decision to do just that - we will bring it back across all channels."

Search engine site Bing has undergone a web design transformation in order to make its homepage more user-friendly.

A Quick Tabs feature has been launched to enable easier access to relevant search results and more content across channels such as shopping, health and travel has also been added.

Satya Nadella, of Bing, said: "Ten per cent of search queries are entertainment-related and Bing is making a first step today to help having a great entertainment experience on Bing easy and fun."

Bing's makeover comes hot on the heels of Google's decision to let users add a favourite photo or image in order to personalise the background of its homepage.

It seems that it might not be long before the two search engine homepages are indistinguishable.

Google appears to be invading our lives so it is increasingly important that businesses rank highly on the all-conquering search engine.

Research by My Voucher Codes discovered that the majority of British people see the Google logo once every nine minutes and 47 per cent said they have Google as their homepage or it is the first page that they access once online.

In addition, 34 per cent said that the Google logo was the most prominent in their lives and 53 per cent confessed that they used the search engine as a spelling tool.

Most importantly the survey discovered that 52 per cent of people said they searched for something using Google between ten and 20 times every day.

Mark Pearson, chairman of MyVoucherCodes, said: "We were not surprised to see that Google is the most recognised logo amongst Brits as it has become such an institution."

A presence on social networking sites must also be a must for website owners as the study found that Facebook and Twitter also ranked highly in brand awareness.