Google Search Engine Optimization is seen by many as a mysterious thing. In this article I shall discuss discuss the obvious and not so obvious factors that affect search engine ranking.

So let me start by discussing the obvious factors to ensure we understand the basics of SEO. As you may already know, web site search engine optimization involves on-page and off-page SEO.

On page SEO:

Having keywords in your page title, description as well as URL.

You should also create the keywords meta tag with the main keywords you want to target. The next step should be to create some back links from other websites to specific pages of your website. The keyword you use for your anchor text (the word you link from) should be your keyword or a word associated to your keyword phrase.

If you consistently follow these steps Google will understand exactly what your site is about and will start to rank you for your chosen keywords. However, this is just the start of the google search engine optimization process. Once you have established strong SEO base using on page SEO you should then proceed to work on off page SEO tactics.

Off page SEO:

Your off page SEO strategy should focus on building as many quality back links as you can to your web site, preferably from webpages that are PR4 or higher.

Ensure that you use the same Keyword phrase or associated keyword in your anchor text - the word you use to link from. Ensure that the links point not only to your home page but also the inner pages of your website as this is a more natural linking structure and won't cause any alarm with Google.

All of these factors contribute collectively to influence google search engine optimization and these are generally the factors that most consider to be the only factors that affect SEO. However, there is one last and often overlooked factor that decides if all of the above work produces results, and produces results fast.

Indexing the linking pages:

This is extremely important as it is only when your linked pages get indexed by Google that the links will have any effect on your Google search engine ranking.

The simplest way to get these pages indexed is by submitting them to pinging services such as Pingoat or Pingomatic. You may also want to place a link to these pages on various web 2.0 sites or write blog entries at places like Tumblr or link to them from Squidoo or Hub Pages. All of these services get indexed by Google daily.