Video marketing is an influential medium for broadcasting your online marketing message across the Internet. People prefer to absorb information by watching and listening to a video than by perusing text. They are also more likely to be persuaded by a video message rather than a written one. Moreover, videos can be viewed on more than just laptops and desktop computers. Marketers can also broadcast their message through mediums like flat-screen televisions and mobile devices.

Here are four statistics that offer overwhelming proof about the influential nature of video marketing:

- According to ComScore, 80 % of Internet users in the US watch 5 hours of videos for an average of 3.2 minutes.

- According to Nielsen Online, 65 % of online videos were streamed in the US from Monday to Friday during the hours of 9 am to 5 pm.

- According to another Nielsen survey, 5 % of mobile phone users in the US watched videos on their devices each month.

- Finally, according to Vovici Corporation, a third of online retailers use videos to promote their business.

The takeaway from these statistics is that using video marketing can considerably boost the success of your online marketing.

Here, then, are some video marketing techniques you can use to improve online marketing conversion and sales.

Video Marketing Technique #1: Reference Popular Video Categories

One of the best way to capture a viewer's interest is to tailor your online marketing message to fall into one of the following most watched categories.

- Reference the news.

- Reference a sporting event.

- Reference How To information.

- Reference popular entertainment from TV, movies, music, or comedy media.

- Reference some form of social media.

Video Marketing Technique #2: How To Promote Online Marketing Products

There are five different ways you can use video to improve your online marketing campaigns.

1. Offer descriptions and pictures about your product.

2. Animate your product description to engage attention.

3. Share customer testimonials about your products.

4. Capture the action of a live event, like a seminar, for example.

5. Communicate with remote members of your online marketing team through video reports.

Video Marketing Technique #3: How To Boost Your Bottom Line

There are four ways that video can be used to improve your profits.

1. Create mini info-commercials and post them on video sharing websites like YouTube.

2. Create instructional information products consisting of training videos.

3. Send joint venture partners and affiliates marketing suggestions through videos.

4. Enhance your brand name by performing outrageous product demonstrations. For example, if you're selling waterproof mobile phones, then drop them in a fish tank.