You can write articles, submit them to different article directories and endorse them through search engine marketing and social networks without so much effort. The only setback is that if you are making regular mistakes in your articles, you could eventually cost yourself not just your credibility but as well as your customers.

There is little doubt (and significant proof) that article marketing is perhaps one of the best ways to promote your work and to attract new customers. However, there are some simple mistakes that can drive all of this new traffic away from your work. Aside from a great title and appropriate content, make sure to keep away from these frequent errors:

Not proofreading - Stop and consider the last ten things you have read on the internet. Now pause for a while and think how many of them had errors. Simple errors perhaps, but errors none the less. One of the challenges with reading your own work for errors is that we have a way of "seeing" what we want to see. This can be tricky especially if we are too familiar with our topic. You can use these simple steps to avoid simple errors:

A) Have your work run through a spell checker - While this may seem obvious, you might be surprised at how few people avail themselves of spell checkers. This is becoming more common as more people are turning to free software to create their articles. You can still use free software, Google Docs and Zoho Docs both offer online services that include powerful spell check programs.

B) Run your work through a grammar checker - Spell checking is critical to making sure that your work is perfectly spelled. However, it does not pick up common errors such as a word that is spelled correctly but not used correctly. For example, it's not that difficult to use "thing" when you actually mean "think". Free grammar checking programs like Grammarly can help you make sure you do not make common mistakes.

C) A second set of eyes - There is nothing better than a second set of eyes for proofreading. When we read our own work, it may sound perfectly sensible to us, but having someone who has not read the material before review it for you can help you identify errors in sentence structure, poor word choices and other errors.

Lack of value - You may be sorely tempted to just write a quick article that is half article and half sales page. Avoid doing this. People are not reading articles to get pitched about your product or service, they are reading them for information. Always put yourself in the shoes of the reader and read your article from the stance that you are reading for the sake of learning and not for the sake of buying. This will help you craft articles that are adding value and will increase your credibility and sales.

Filled with fluff - There is no question that if you want to get your articles ranked in the search engines that you should be using relevant keywords. However, all too often, article marketers over use their keywords creating articles that are basically stuffed with little information but have great keywords in them. Look back and ensure that you have not used much the keyword in your article. Remember the reason for your article - education - and review it with that in mind. While it's important to use keywords properly, a poorly flowing article stuffed with keywords can only harm your credibility.

No focus - When writing for the internet, your articles must be tightly decisive. The best articles are between 400 and 700 words and are tightly focused. Write your articles in a natural style and stay on track. Do not put irrelevant comments in them that detract from the message. If you want shout out your anger on something, save it in your blog and keep it away from your article.

Summary

These are some of the common mistakes that are made when crafting articles for internet marketing purposes. Do not find yourself in any of these traps. Remember these article marketing mistakes to avoid when you write each article and you will soon find that your well crafted work is creating new traffic, new customers and new sales.