Good advice from the experts in email marketing is not hard to find. Some of the best ideas are common sense but bear repeating. Pick one internet marketing business model and stay with it. You need to have one business model when you start out and get used to it before you diversify and experiment. Your chosen business model needs to be perfected and tested thoroughly before you move on. Avoid information overload, and aim for moderate success before you go in another direction. Once you are ready, add another list and account to diversify and protect your income from unexpected setbacks.

If you are going with a newsletter with well placed links back to your website, make sure it is professional and authoritative. If you prefer emails, try to space your promotions in between free information posts so that your subscribers recognize you without getting overwhelmed by advertising content. Learn to trust your own marketing abilities as you learn from others and your own experience. Don't forget there's an outside world there beyond your computer and market yourself at conferences, meetings and commercial events. Take a sign-up form with you to collect names and emails - list building is the name of the game.

Information products can offer a confusing array of choices so be careful not to buy a product just because it is recommended. It may not fit your chosen business model but there are some persuasive salespeople out there and you don't want to end up with a product that fits a different business. If you are in niche marketing for example, by all means go for a specific reputable niche market product, and remain cautious about tempting diversions.

Outsource as soon as you can afford to as you will have enough to do writing your online newsletter copy, keeping your emails up to date along with your lists and planning future sites and campaigns. The design work can be outsourced along with the technical coding and some writing and if you try to do it all, you will rapidly approach burnout. Your business plan should involve list building and reinvesting everything back into your business at least for the first year so that you will get the dramatic growth you are looking for.

Remember, it is not about the size of the list, it is about how you use it. Listen to the gurus but trust your own good marketing instincts. If you are targeting the wrong crowd, you will never make money, no matter how good your marketing skills. Be selective, retain your traffic, and offer a service or information to build trust and credibility and then soft sell from a well-established and confident basis.

The following is a list of recommended internet marketing tools to help you on your way: Hot Niche Spy, Automatic Article Submitter, The Best Spinner, SpyFu, Search Status, SEO for Firefox, Rank Checker and Deep Linker Pro. There are more, so do your research and go for success!