One of the hardest things to deal with in PLR is what I call the "Gump Factor". You never know what you are going to get. Sometimes you might get PLR that looks like it is ready for publishing as soon as you read it. At other times is can read like a train wreck. Even the best PLR should be tweaked and made to shine. There are more than a few reasons for this.

The advantages of PLR are fairly clear; quick content and self editing of the content can produce "original" content that is easily posted. Spinning or combining several PLR articles can result in more material. The search engine spiders like new relevant content on older pages, but at some point you will need that stellar content to see some conversions.

The first and probably most important reason is originality. Nothing under the sun is brand new and original, we can all agree on that. Your content though must actually do something. Whether that is to entertain, inspire or inform, you have to make sure you are reaching your intended audience. Whether you are an internet entrepreneur or simply a blogger hoping to pick up a few clicks on your adverts, you have to compel people to read things through and (hopefully) return for more. Even someone who runs a blog can benefit from PLR, if it is used correctly and as a reference and not as the sole basis for an article.

Complete rewrites are often out of the question simply because most people who buy PLR are not looking for stellar material anyway. Most are looking for a quick fix, immediate content. For those people I submit this proposition to you; would you build a supercar from the ground up and forget to put gas in it? No, that would be a bit silly. Content is the fuel for you website; giving the right grade affects performance. It's a good idea to compare your content to the content at the top of the list and see how your PLR stacks up to that content and figure on not only how you can improve your PLR but improve upon the content listed. There is almost always something that can be done.

As a rule PLR content in its raw state is a little dry. While often informative in general terms, it lack that "oomph" that takes the article into a whole different and stellar direction. Adding a personal antidote or a few light hearted comparisons will often turn the trick. Try to do either of these within the first paragraph. What this does is make the reader take notice that this particular article is not something that was churned out in an article mill. Whether it is conscious or not, internet users are becoming more and more savvy to the "buy here now, before it's too late" approach and need something that will hold their attention. Polishing your PLR and making a bit more personal and personable has the desired effect of bringing your readers closer to clicking. Keep that in mind when polishing your PLR.