Step II. Create Good Sales Tools For Your JV Partners

You need to make it as easy as possible for your joint venture partners to make the sale for you. If you already have sales tools for them to use then that certainly make it easier for them to say yes to your joint venture offer. Now all your affiliates' have to do is get your marketing message in front of as many qualified prospects as possible. After that your lean mean sales machine takes over.

Here are some good sales tools that you can create for your affiliates to use...

Classified Ads - A lot of affiliates make sales by running classified ads in e-zines. Remember the testing you did before you even thought about starting your affiliate program. Well you can allow your affiliates to use those same ads to run in other e-zines also.

Solo ads - In my paid advertising campaigns solo ads have a higher ROI (return on investment) than any other form of Internet advertising. And since you have already tested your classified ads you can simply use the same headline and expand the body of your classified ads into larger more detailed solo ads that will express more benefits to the reader.

Solo ads in e-zines are higher priced than classifies and sponsor ads because these ads go out alone to the entire subscription base. Most of them time you can create and use you own headline to use as the subject line of the email. In my campaigns solo ads have produced the greatest returns. (NOTE: If you run your own opt in list you can test you classifieds and solo ads to your list first to see what ads pull the most response.)

Write Articles for Your Affiliates - Many of your affiliates will be running their own e-zine or opt in email lists. Many of them want quality content they can supply their list with. So write a few good articles related to your product. Try to actually include some useful content and don't just make it another ad for your product or service. This way you save your affiliates time by giving them some free content they can publish to their list that will increase the response to your joint venture more than a regular advertisement.

Professional Graphics - You should get some good professional photos of your product or have someone create good graphics or logos that represent your company and product/service. Let your affiliate put the graphics and photos on their website. You many combine your graphics and text so that your ad-copy is actually a part of the graphic.

Create Good banners - Although banners don't work as well as they used to lots of affiliates still choose to use them on their website so if you don't have any you can bet that some one will ask you for some. So don't go over board, just create a few simple text banners with your headline and some of your benefit packed ad copy. Keep the text size to 9-11 font size since banners are usually small, this way you have more space to get the visitors attention with your headline and ad copy.

Write Endorsements - It may sound a little full of yourself to write an endorsement for your own product for someone else to use. But no one knows how to present your product better than you do right? Actually these letters should be written as if the had come directly from your partners. If your partner would rather write his own they can still use your example as a guideline. Normally these letters are just a few paragraphs long and include information about the benefits of the product and info about your company.

Write Good Email Follow Up Letters and Reports - This can be one of the most useful tactics to help you affiliates generate sales. Write 3-5 good email follow up letters, a five part report or course that your affiliates can give away for free on an auto responder.

You don't have to use all of these sale tools. But in order to recruit. Super affiliate joint venture partners, you should at least have these five tools for your super affiliate classified ads, solo ads, articles, endorsements and email follow up letters and reports.