One cannot deny in our world today that many believe that Social Media is one of the most effective forms of marketing. Twitter, Facebook and LinkedIn usually provide those chances that you will not be able to grab in any other way. Primarily, it is in conveying your message to the ones who gets to read it. Social media is usually based on "instinct"; if you post something of value, people will tend to look at it as soon as they see it out of curiosity. Yet, one of the downsides of social media marketing is the difficulty that many people come across with the amount of time that it takes to post updates, manage followers, retweet messages and send out messages. In these occasions, it might help to take a look at some of the existing automation tools to automate your social media marketing. One such tool is TweetAdder.

TweetAdder is maybe one of the most cheap automation tools that is available. They are one of those paid tools that do not need to be paid monthly. You pay a one time fee (money back guaranteed) and you will be able to set up your Twitter, Facebook and LinkedIn account and update them using your existing files. This does not mean that TweetAdder doesn't have faults, it definitely has some problems. Let's take a look at the pros and cons of TweetAdder.

Pros

The biggest benefit of using TweetAdder is that you only pay a fee one time. It does not have a requirement that includes payment each month to continue using the software. Most other programs charge between $25 and $50 per month (or more) to use the software. The one time fee is $55 for a single user license. This includes lifetime updates for the software.

TweetAdder is also very simple to learn to use. Not like those programs that needs a lengthy learning curve, TweetAdder is very simple and undemanding, and you can be taught easily on how to use it. One of the downsides however is that when updates are made to the program, they can be all encompassing. A recent article "Using Tweetadder" for automation which was published on May 17, 2010 is no longer valid, at least for multiple accounts. The changes that were made in Version 10 of Tweet Adder were sweeping, changing many of the features. The upside is that many of the previous database errors have been corrected in this version.

Cons

There are two primary downsides to TweetAdder. The main one is that your computer must be running in order for it to work properly. This means that if you are prone to shutting your computer off at night, your version of TweetAdder will close down with it. This isn't an issue if you intend to only run TweetAdder during working hours.

The other "downside" of TweetAdder is that there is no way for you to view your time-line within the program. For most users that means they must have another program such as TweetDeck, HootSuite or log into their Twitter accounts to re-tweet or to read messages.

Summary

For what it will accomplish successfully, TweetAdder is a great program. It is even better if you are only managing one Twitter account. The low cost of TweetAdder makes it ideal for someone who is just getting started with automating their Twitter and other social media accounts.