Having a blog is critical to your online success.....Period! It is no longer a "optional" thing or something that is nice to have. If you want to make money online then a blog is a must.

If you think about it all the Internet Icons out there have one thing in common.....a successful blog. They may not have started with one, but you better bet that they have one now! Why do they? The #1 reason to build a blog is that it can operate as a "hub" for your business. The days are long gone of people haphazardly giving out e-mail addresses and joining business opportunities without getting to know someone. A blog does that for you. There are also three other things a blog can do for you:

1. Help You Build A Huge E-Mail List
2. Promote Your Own Product Or A Affiliate Product
3. Let People Get To Know You So You Can Promote A Business opportunity To Them

A blog can help you get or promote any of the 3. That's the beauty of a blog. Once you start to get traffic you can then use your blog to collect e-mail addresses, recommend your product, or recommend a business opportunity.

**So how do you build a successful blog?**

The key to building a successful blog is summed up in one phrase - "Give Value That Is Worthy Of Devotion". What does that mean? It means that you must write content that people can't live without it. Don't bother.

You can develop that time of content by writing about stuff you already have a passion for or knowledge of. You don't have to be like everyone else (me) and write about making money online. You can write about and build a loyal following in virtually any market. Blogging success can be very easy. However, for it to be easy you must go into a market you have a passion for.

Trust me when I say that regardless of the topic or niche you choose, there will be a way to monetize your blog once you develop a loyal following.

**Summary**

As you can see having a successful blog is critical to your success online if you want to make money. In this article I told you why and then what you need to do to develop a successful blog.