Twitter is an extraordinary social media tool right now. It is a wondrous way to grow your Real Estate business if you are an investor. Unfortunately many people go about it the wrong way, and find themselves not having the ability to fully use the power of twitter.

Some people believing in quantity and not quality of followers. This is where the problem starts. People rush to create twitter accounts and want everyone to follow them. They do not care what the audience is of their account; they just want more and more followers. Some people justify this with the fact that many times sales are a numbers game. The more people, the better chance you have of more business. This can create a false sense of security with your twitter account.

One of the best ways to use twitter as a Real Estate Investor is to be a lot more organized. It is OK to have several twitter accounts! There are many tools online that will help you access them all so you can update them with ease. Some of the tools today you will not even realize they are all separate accounts.

You need to think of your target audience. You can have a twitter account for every type of Real Estate you do. Whether you do wholesale, retail, rent to own, commercial, or landlords you should give them each their own accounts. You could even break your target audience into those that are motivated to sell, probate, foreclosures, short sales, etc. This is a convenient way to organize your different groups and that way when you do different campaigns you will know exactly who you are targeting. This will give you a lot more control, and you know you are reaching the people you intended to reach.

If you are a virtual investor that invests all over the country, or in different parts of the country you can target the different areas. Use one account for New York, another for California, etc. When you have a property in New York, you will reach those seeking property in New York, and not spam your Californian audience.

When your followers see that your tweets pertain to them, they will become more interested in you. You will be able to build the solid relationships that will help you to take your business to new heights. Network marketing through social media relies heavily on the relationships you can build. People are more likely to trust you and watch for your tweets.

Whether you have 3 accounts or ten accounts do not get caught up in the numbers. Being organized with your twitter accounts, and reaching the people who you intend to reach is what is most beneficial. One account targeting everything and anybody can lead to chaos and more energy wasted then necessary. You could have 79,000 followers but how many of those are interested in real estate? How many are even in your part of the world?

It is extremely valuable to do your research and know what type of target audience you need, then reach out and touch that audience. Staying organized and on top of your twitter accounts will help to ensure you get the results you desire!

There was one web-based application I'd use to manage my multiple Twitter accounts, it would be Hootsuite.

Hootsuite is easy to configure, and lets you monitor your different streams, in separate tabs. Checking the streams, replies and direct messages for each Twitter account requires you to switch to that account by clicking its tabs. Even if that is within the same browser window, Hootsuite does not allow you to combine all streams into one single overview, as Seesmic Air does.

There are several features I like in Hootsuite, which I did not find in other tools: You can schedule a tweet, to be broadcasted at a later time, and it allows you tweet the content of an RSS feed. Each time a new item appears in the RSS feed, a new tweet will be broadcasted. A feature which is similar to what Twitterfeed or dlvr.it offer, but nicely integrated into the one single Twitter tool.