A lead capture page is one of the most effective and well proven methods of Internet marketing. When you understand exactly what it does, then you will automatically comprehend why you should use it if you intend to be successful online.

What Is A Lead Capture Page?

The purpose of a lead capture page is to increase the number of your opt-ins.

Essentially, a lead capture page teases the visitor to want to find out more. The page has some information revealed in a video or in text, but not enough to satisfy the visitor. This information has to be provocative, and to find out more the visitor has to share their name and email address by filling out a brief form.

After the visitor opt-ins for your information, you have a lead. These opt-ins have shown an interest in your service or product and wants to know more. Thus, your next step is to honour your promise by delivering the requested information or free service.

In summary, then, lead capture pages are specially designed to capture the interest of a surfer. Readers or viewers online have only a short attention span and don't have the patience to read long text or listen to a long video pitch. So the information has to be brief and tempting, urging the visitor to find out more. The more compelling the message, the higher the opt-ins.

Why Is It Effective?

The lead capture page is important because it resonates with a marketing axiom: "the money is in the list." In other words, it isn't enough to simply have a website that offers good content. Instead you have to develop a relationship by email before someone will consider buying from you. People need to have repeated exposure to variations of your marketing message before they can trust you.

Since there are billions of websites online, many either exaggerating the benefits of their products or blatantly making false promises, surfers have become cynical of everyone, which is why it requires a long-term relationship to win trust.

What a lead capture page does better than advertising is isolate a targeted audience. Only those who are interested in your product or service become opt-ins. Once you develop a relationship with a targeted prospect, there is a good chance that they will be willing to buy from you.

Using an auto responder best optimizes a lead capture page. This allows you to stay in touch with customers for years. Whenever someone opts into your online form, they will receive letters at regular intervals emanating from emails stored in your auto responder account.