Do you remember what it's like to be reading a book, a really good book, and then having to put it down for one reason or another? You can't wait to read this again. As soon as you have some free time, you pick it up and start reading, right where you left off. That's a great feeling. Would you like to create that feeling in others?

Believe it or not, there is a specific technique that you can use for speaking and writing that will create the exact same effect in your listeners and readers. Either a conversation at a party, an important speech, an article on Ezinearticles or a sales letter on your own web page, you can easily create that intense desire in your listeners or readers that will have them begging for more.

This particular method comes from none other than Milton Erickson, the Father of convert hypnosis. He engineered an entire set of language patterns that today are being used in a far wider scope that he intended. This particular pattern is called "Building Excitement And Expectation," and is based on a psychological principle of something called "open loops."

An open loop is when you hear or read something, but then there's a break in the flow of information, so you don't hear the conclusion. Your brain needs to find closure, so it will stay interested in that particular topic until you get it.

A great way to do this conversationally is to simply start telling a story, and right before you get to the climax, switch to another story. This is easily done with phrases like, "Like the time when," or "Kind of like when." Then simply go into telling the other story.

When writing articles or sales letters, it helps to build up the point you are going to make, by using a lot of charged adjectives, like stunning, amazing, fantastic, unbelievable, groundbreaking, etc.

The trick is to start to describe the benefits of whatever idea or product you are promoting, in great detail, without going into much detail about the product itself. Then when you've built up sufficient desire, instead of telling about the product or idea you are promoting, tell a story about how you came across the idea.

If you have ever gotten sales letters, this is usually their basic structure. They start off with a strong "hook," which is an open loop, as it doesn't give all the information. Then it switches to something else, either a story about how the product was developed, or some customer endorsements. Only at the end of the letter do you finally figure out what it's all about. Usually, you won't even find the whole truth then. You'll need to click the link at the bottom to find out what this is all about.

The basic structure, then, is to create interest through a good story or by building up the benefits of your idea, then switch to a different topic, and leave your listeners or readers hanging. This is a great way to grab and hold people's attention any time you are talking to anybody at a party or other kind of social gathering. It will definitely boost your charisma, so it's worth practicing.